What we publish
We do not host reviews. For each clinic we show its public rating and number of reviews on each platform its country shows, with the date we read them, and a short summary of the Google reviews we read. These ratings, counts and summaries, and the scores and Top lists built from them, are consumer review information, and this policy covers all of them.
Where ratings come from
We record each clinic's public rating on Google, and in some countries on Tripadvisor and Fresha, as the platform shows it on the date we read it. Ratings and counts are read again every month. Only ratings of the clinic itself count in the score; a rating for a hotel or hospital that hosts a clinic is shown as such and never counted. How we score lists the platforms counted and shown in each country.
Reviews are not verified
We do not check, and cannot check, that each reviewer was a patient of the clinic. Each platform has its own rules; Fresha, for example, invites clients to leave a review after a completed appointment (Fresha). Treat every rating as what people chose to post, not as a verified patient survey.
Fake and incentivised reviews
Fake reviews, and reviews that hide that they were paid for or rewarded, are not allowed on the guide. We never write, commission, buy or reward reviews, and no clinic can pay to be listed, ranked or removed. We never hide, remove or lower a rating because it is low: each rating appears as the platform publishes it, low or high.
How we look for fake-review patterns
When we read a clinic's Google reviews, a script measures the share of the newest reviews (up to 100) that are 5-star reviews from accounts that have written only one review. When that share is one in five or more, the clinic loses 5 points from its score. The review read also records bursts of 5-star reviews on the same days, replies from the clinic that dispute reviews, and reviews that seem to be about a different business.
An editor then looks at what was found. If the reviews look fake or rewarded without saying so, or the rating seems to belong to another business, we can hold the clinic's record off the guide while we look into it, and we record what we found and what we did. A low share is not proof that reviews are genuine.
How review summaries are written and checked
- We read the 100 newest and the 10 lowest-rated Google reviews of the clinic. The 10 lowest-rated are always read, so complaints are seen even when most reviews are positive.
- Scripts, not AI, work out every number: how many reviews were read, the share about health services and the share of one-review 5-star accounts.
- AI writes two sentences: what reviewers praise and what they criticise. Reviews about health services are given priority. When reviews rated 3 or lower exist among those read, the second sentence describes the most common complaint; when none exist, it says so. A summary never names a reviewer or a member of staff, never quotes a review, and never repeats claims about health results or allegations of injury, infection or illegal practice.
- An automatic check flags any sentence that is too long or too short, contains quote marks, names a member of staff, claims a health result, mentions injury, infection or illegal practice, or uses words we do not allow, such as superlatives.
- An editor reads each summary against the saved reviews and passes or rewrites it. Only then does it appear, under the label SYNTHESIS BY AI, with the number of reviews read and the date. Until then, the report shows "Review summary coming soon."
Summaries are written again every four months, or sooner when the number of Google reviews rises by a fifth. We keep a private copy of the review texts, ratings and dates we read, without reviewer names, to check summaries; it is never published.
Report a problem with a review
Anyone can tell us about a rating, a review or a summary that looks wrong, fake or out of date: write to clinics@longevityclinicsguide.com with the clinic's name, the platform and what you think is wrong. We answer within ten working days. We check the report against the platform and the reviews we read, and correct the record where we find a mistake. A record can be held off the guide while a report is checked.
Risk assessment
We assess the risk of fake or misleading reviews and review information on the guide once a year, as the UK Digital Markets, Competition and Consumers Act 2024 and the guidance of the Competition and Markets Authority (CMA208 short guide) require. This policy also gives the information that EU consumer law asks for about how reviews are checked (Directive (EU) 2019/2161).
This policy took effect on 18 October 2026. The first annual risk assessment is due by October 2027, and its date will be shown here.